A lot of Internet marketers throw terms around and assume
everyone knows what they mean.

To save you time in research, I’m providing a list here written in
layman’s terms. Some of these aren’t the “precise” technical
definition, but they’re what I call working definitions that are easy to understand.

(Not Alphabetically Ordered)

Continuity:
Something that people are charged for regularly, typically monthly or quarterly.

In the biz, we call this “continuity income” or recurring billing.

Newsletters are usually paid for monthly as are membership
sites. The reason you see a lot of emphasis on continuity
offers is it provides steady income and gives you a way to
pay your bills. The classic example is the book club of
the month programs.

Forced Continuity:
Forced means you don’t have a choice.

The way this works is when you buy one product, you’re
given a free trial of a newsletter, membership site or CD
of the month club. The trial is usually 14 to 30 days.
Sometimes as long as two months. At the end of that time
period, if you don’t cancel, you’re charged monthly for
whatever it is.

Some marketers get people in continuity billing then NEVER
send emails or communications hoping people will FORGET
about the purchase and let the billing continue forever. I
find this to be legally risky, if not unethical. If you do forced
continuity, make sure people know they’re being charged and can cancel
without jumping through hoops.

Target Market:
A market is a group of people who are in the MARKET for a product or service. A target market is the market you’re targeting.

For example, males online between the ages of 35 and 65 who want to start a home-based business would be a target market. Stated differently, it’s the people who are the potential buyers of what you sell.

Sales letters:
In this business, we often use very long sales letters similar to the direct mail letters you
receive in the mail.

We call these sales letters because they’re me-to-you letters that SELL something. These are
different from a brochure, which is an impersonal communication. Sales letters are written as though you’re talking to the person directly. They’re more personal and persuasive.

Membership Site:
These are password protected sites that have content delivered regularly and often have a forum or other way to interact with members.

Forum:
These are places you go to talk to others who share a common interest.

Opt-ins:
When someone joins your email list, they “opt in” to receive emails from you.

Double opt in:
When someone joins your email list, they receive an email asking them to click a confirmation link to PROVE they subscribed to the email list. This is an anti-spam feature and is now standard practice.

Autoresponder:
This is a software program that lets you send email broadcasts to everyone on your list. It will also send a sequence of emails any number of days apart that you specify.

Shopping Cart:
The ordering mechanism you use to get people’s name, address and credit card or check info and process their order.

Affiliate Program:
A program where you promote a vendor’s product or service and receive a commission when there’s a sale.

The classic example is Amazon.com. You can link to books on Amazon. And if a visitor to your web site buys one of them, you get a small commission.

Associate Program:
Same as affiliate program.

Banner Ads:
Those square or horizontal ads on web sites.

Ebook:
Basically the same as a printed book but delivered online, quite often as a PDF.

PDF:
Portable Delivery Format. This is a uniform format for delivering digital information. A standard of method of delivering documents on the web.

White Paper:
A research paper or report delivered as a PDF.

Ad Tracker:
A program that lets you create links that track when people click on them and then also count
actions or sales that follow the click.

Affiliate Software:
Software that allows you to run your own affiliate program and pay affiliates commissions when they sell your product or service.

PLR:

Also known as Private Label Rights, is content, particularly articles, written by a 3rd party and
made available for several purchasers to buy and use.

These articles can then be used as-is or edited as the purchaser desires – within the guidelines of the PLR company.
Guidelines will differ with each company.

This is by all means the highest rights there is. With this right you can almost do anything you want to do with your product.
I said almost, because most of the private label rights products cannot be given away for free.
You can edit the content, combine it with other product, break it down to smaller part, use it as your website content, edit the sales letter, put on new images, etc..

Most PLR products are non transferable, meaning you can’t give the PLR right to your buyer. So look at specific restriction on the PLR when you buy products with this kind of rights.

Some products with branding rights also come with rebranding software so you can easily change the information to your own data.

Whenever you have a product (eBook or software, etc) with giveaway right, you can give it to anybody, for free. You can put a download link from your website, or distribute it to your list subscriber or via email.

You may not redistribute the product in any way.You can create a back up copy for your future needs, but that’s about it, you cannot do anything else to this product.