A lot of Internet marketers throw terms around and assume
everyone knows what they mean. To save you time in research, I’m providing a list here written in
layman’s terms. Some of these aren’t the “precise” technical
definition, but they’re what I call working definitions that are easy to understand. |
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(Not Alphabetically Ordered)
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Continuity:
Something that people are charged for regularly, typically monthly or quarterly. In the biz, we call this “continuity income” or recurring billing. Newsletters are usually paid for monthly as are membership
sites. The reason you see a lot of emphasis on continuity
offers is it provides steady income and gives you a way to
pay your bills. The classic example is the book club of
the month programs. |
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Forced Continuity:
Forced means you don’t have a choice. The way this works is when you buy one product, you’re
given a free trial of a newsletter, membership site or CD
of the month club. The trial is usually 14 to 30 days.
Sometimes as long as two months. At the end of that time
period, if you don’t cancel, you’re charged monthly for
whatever it is. Some marketers get people in continuity billing then NEVER
send emails or communications hoping people will FORGET
about the purchase and let the billing continue forever. I
find this to be legally risky, if not unethical. If you do forced
continuity, make sure people know they’re being charged and can cancel
without jumping through hoops. |
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BackEnd:
The back end of the business is everything AFTER the initial sale.In other words, it’s the follow up business. In the ideal world, you break even or make a small profit on the initial sale (or what we call the “front end.” And you make your profits on the upsells, downsells and subsequent sales. |
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Upsells:
Additional products or services offered at the point of the sale.As crazy as it sounds, the EASIEST time to make another sale to the customer is when they already have their credit card out! Any additional product offered is an upsell. |
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Target Market:
A market is a group of people who are in the MARKET for a product or service. A target market is the market you’re targeting.
For example, males online between the ages of 35 and 65 who want to start a home-based business would be a target market. Stated differently, it’s the people who are the potential buyers of what you sell.
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Sales letters:
In this business, we often use very long sales letters similar to the direct mail letters you
receive in the mail.
We call these sales letters because they’re me-to-you letters that SELL something. These are
different from a brochure, which is an impersonal communication. Sales letters are written as though you’re talking to the person directly. They’re more personal and persuasive.
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Membership Site:
These are password protected sites that have content delivered regularly and often have a forum or other way to interact with members. |
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Forum:
These are places you go to talk to others who share a common interest. |
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Opt-ins:
When someone joins your email list, they “opt in” to receive emails from you. |
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Double opt in:
When someone joins your email list, they receive an email asking them to click a confirmation link to PROVE they subscribed to the email list. This is an anti-spam feature and is now standard practice.
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Autoresponder:
This is a software program that lets you send email broadcasts to everyone on your list. It will also send a sequence of emails any number of days apart that you specify. |
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Shopping Cart:
The ordering mechanism you use to get people’s name, address and credit card or check info and process their order. |
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Affiliate Program:
A program where you promote a vendor’s product or service and receive a commission when there’s a sale.
The classic example is Amazon.com. You can link to books on Amazon. And if a visitor to your web site buys one of them, you get a small commission.
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Associate Program:
Same as affiliate program. |
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Banner Ads:
Those square or horizontal ads on web sites. |
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Ebook:
Basically the same as a printed book but delivered online, quite often as a PDF. |
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PDF:
Portable Delivery Format. This is a uniform format for delivering digital information. A standard of method of delivering documents on the web. |
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White Paper:
A research paper or report delivered as a PDF. |
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Name Squeeze:
A term trademarked by Jonathan Mizel. See Squeeze page. |
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Squeeze Page:
A page with only one purpose to obtain or “squeeze” a name and email address, or email address alone, from the web visitor. |
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Lead Capture Page:
Same as a squeeze page. |
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Power Squeeze page:
See squeeze page. |
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Hits:
The number of people who click on or visit your link or site.Some stats programs measure web site traffic by hits. This is not a particularly accurate way to measure visitors. |
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Unique Visitors:
The actual count of non-repetitve visitors to a given website in a day.Stat programs attempt to identify actual visitors and eliminate duplicate visitors in a 24-hour period. |
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Cookies:
The way things get tracked on the Internet. These are little text files put on your computer. They contain tidbits of information that allow stuff to be tracked. In the case of affiliate programs, the way we track sales and credit the correct reseller with the commissions is
through the use of cookies. The cookie simply contains that affiliate’s ID number. |
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PPC:
Pay-per-click advertising. Google made PPC a dominant advertising method. As a ppc advertiser, you run ads on Google and ONLY pay when someone clicks on your ad. |
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Monetize:
When you find a way to make money with something, you monetize it. So you’ll hear people talk about monetizing their traffic. All their talking about is finding a way to make money off of their web site visitors. |
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Traffic:
Visitors to your web site or web page are traffic. |
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Product Launch:
When a number of affiliates promote one product o one day or one week. Typically last for one or two weeks and often involve heavy promotions by affiliates who are trying to win cash and prizes. |
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Aweber:
One of the main paid autoresponder services. |
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One Shopping Cart:
Another autoresponder service that also contains a shopping cart, ad tracker, affiliate software
and other bells and whistles. |
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Ad Tracker:
A program that lets you create links that track when people click on them and then also count
actions or sales that follow the click. |
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Affiliate Software:
Software that allows you to run your own affiliate program and pay affiliates commissions when they sell your product or service. |
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Clickbank:
A marketplace for ebooks sold by affiliates. |
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PLR:
Also known as Private Label Rights, is content, particularly articles, written by a 3rd party and
made available for several purchasers to buy and use. These articles can then be used as-is or edited as the purchaser desires – within the guidelines of the PLR company.
Guidelines will differ with each company. This is by all means the highest rights there is. With this right you can almost do anything you want to do with your product.
I said almost, because most of the private label rights products cannot be given away for free.
You can edit the content, combine it with other product, break it down to smaller part, use it as your website content, edit the sales letter, put on new images, etc.. Most PLR products are non transferable, meaning you can’t give the PLR right to your buyer. So look at specific restriction on the PLR when you buy products with this kind of rights. |
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MRR:
Also known as Master Resell Rights. If you have a product with “Master resale rights” this means you can resell the product and keep 100% of the profits. You cannot alter it in any way but it’s yours to sell as is. Master Resale Rights give you the same rights as Resell Rights PLUS you can also sell the resale rights to your buyer. This means someone who purchases the product from you, can also sell the products and keep 100% of the profits.
Even if you have the master resale rights for a product, you will need to see if there are any other restriction to the product. Some product with master resale right cannot be given away, cannot be put in paid membership site, or sold in auction site. |
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Resale Rights (RR):
This term also known as Resell Rights, I really don’t know which one is correct but the most common one are Resale Rights.Products that came with resale rights mean that you can sell the product to just about anyone and keep 100% of the profit. The product you sell though should only include the PUO right, in other word, you can NOT give the resale rights when you sell this type of products. |
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Branding Rights (BR):
With branding rights, this mean that you can alter the product with your personal data, you can put your name on the product as if you are the one created it, or you can put your affiliate link in it.
Some products with branding rights also come with rebranding software so you can easily change the information to your own data.
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Give Away (GA):
This might be the popular one since the products with giveaway rights can be distributed freely.Whenever you have a product (eBook or software, etc) with giveaway right, you can give it to anybody, for free. You can put a download link from your website, or distribute it to your list subscriber or via email. |
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Personal Use Only (PUO):
Any products that came with this ‘title’ mean that you are the only one person that can use or read the product.
You may not redistribute the product in any way.You can create a back up copy for your future needs, but that’s about it, you cannot do anything else to this product.
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**This
is by no means a complete list of marketing terms. That being said, I will be
sure to add what I come across that I feel bears defining. |
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